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Fashion Branding Unraveled
Beginning with an overview of the concept of branding and the dynamics of the branding
process, this book presents a complete perspective of fashion branding. It explores
the application of concepts to the different categories of the fashion brand, such as The
Luxury Brand and Private Labels, and looks at specific branding strategies related to the
fashion industry as practiced today. The author emphasizes understanding technologies
that are relevant to the fashion industry and investigates how these technologies
may change and challenge many of the conventional concepts. The book highlights new
concepts together with the challenges and opportunities they bring, and concludes with a
look at the future of fashion branding in the twenty-first century. ...Read more
Highly recommended |
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